On average, five times as many people will read your headline compared to your article.

Yet most copywriters, after spending hours on their article, take less than five minutes for the headline.

This is completely backwards.

My 3 suggestions:

  1. Spend at least 20 minutes on your headline.
  2. Draft no less than 15 different headlines.
  3. Pick one or two and keep reworking them
    until you land one that really captures your
    attention.

Your article is competing against billions of other blogs and articles on the web.

You’ve only got a few seconds to entice people with your headline.

As David Ogilvy said: “When you have written your headline, you have spent eighty cents out of your dollar.”

One of Ogilvy’s most famous headlines for Rolls Royce:

“At 60 miles an hour, the only thing you hear in the new Rolls Royce is the ticking of the dashboard clock …”

Keep in mind, he rewrote this 104 times before publishing.

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