I met a new client.
He was worried about his competitors.
“Their marketing budgets are huge!” he said
“How do we compete?”
“Do you run?” I asked.
My question surprised him.
“Yes, I do.” he replied.
“Could you jog up a mountain?” I asked.
“Sure.” he said.
“What if you had a pebble in your shoe?” I asked.
“Not as well.” he laughed.
“Be the pebble, not the mountain.”
Even tiny things can have a big impact.
Post on LinkedIn, start a blog, create a podcast.
You can reach millions of people, for free.