“No-one’s going to read all that!”

These are the words I hear from almost every client after I’ve delivered their first sales landing page.

Most think that because people have short attention spans, we should limit the words on our sales pages to a few cursory statement & headlines.

Don’t do it.

It’s true that most people won’t read a long sales page.

But most people won’t read a short sales page either.

That’s because most people aren’t interested in buying anything.

That’s fine with me.

I don’t worry about how I’m going to get them to read my sales pages. In fact, I forget about them completely.

Instead, I focus on the minority of people who are genuinely interested in buying the product or service I’m selling. These are the true prospects.

They want information. They’re hungry for it.

Give them all the info they need to make a decision & stop worrying about the length of your sales page.

Don’t get me wrong, I’m not saying you should waffle.

Don’t use more words than are necessary to communicate your offer.

But don’t prevent yourself from converting your real buyers by limiting yourself to a small number of words or paragraphs.

Write for your buyers.

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Written by: Daniel Abrahams