Tools To Grow Your Business

SEO


Google Analytics

A wealth of information about your website traffic. Keep it simple at first. Review:

  • How much traffic are you getting?
  • Which pages are getting the most traffic?
  • Where are people going after they hit the home page?
  • Are people spending time reading your pages or are they leaving quickly?

Google Search Console

Search Console gives you a view of your website the way that Google sees it. It shows you where your website traffic is coming from. It shows you which keywords are generating impressions for you and which pages are the most popular.


Ubersuggest

Ubersuggest is a keyword tool, similar to Ahrefs or Moz but with a free option. You get three free searches a day, which isn’t a lot, but it might be enough to get you started. Use it to find relevant keywords with lots of search volume and discover other content ideas.

Copywriting Tools


Keep

A lightweight, cloud-based note-taking app that allows you to capture thoughts quickly and work on them across all your devices. Free.


Hemingway App

Paste your content into the app to see lengthy, complex sentences and common errors. Makes your copywriting clearer and bolder.


Answer The Public

If you’re looking for content ideas, AnswerThePublic is a great place to start. 

Type in a topic and see a circular list of questions your audience are searching for. Pick a question and answer it in a blog post.

For more copywriting tools, read this.

Project Management Tools


Notion

A simple project management tool, Notion is also incredibly versatile. This means you can develop this tool to support the way you work, rather than amending your routine to fit into the software.


ClickUp

ClickUp combines the channel-like features of Slack, board-style layouts of Trello and document sharing like Google Docs, into one powerful online project management tool.

It uses a hierarchy of workspace, spaces, projects, folders and tasks. The key to unlocking the power of ClickUp is understanding this hierarchy, but here’s the basic idea:

  • Your Workspace is everything within your organisation. 
  • This is broken down into Spaces which are like departments or functions for your business e.g. sales, marketing, operations.
  • Each Space contains lists, tasks and docs which can be grouped into Folders. 

It takes a little getting used to but it’s a powerful platform especially if you’re delivering services, juggling multiple clients, where each client is running multiple projects.


Trello

Trello is one of the best kanban board apps around. It’s intuitive interface makes it easy to get organised, coordinate and track work. It’s also perfect for collaborating with internal and external teams.

Logos


Canva

Canva has a free logo maker developed for non-designers. Simply drag and drop. Browse their massive library of logo templates. The modify your design. Swap out fonts, change colour combinations and add your own text and images to ensure your logo reflects your business.


99 Designs

Start a design contest to tap into a global talent pool of designers. Pick your favourite from dozens of designs.


Adobe Express

Adobe Express logo maker quickly brings you AI-generated quality logos.


Wix Logo Maker

Once it’s gathered information about your business and visual preferences, Wix logo maker will give you a logo you can edit and then download.

Websites


WordPress

WordPress was built to manage content making it ideal for updating copy and images regularly. Perfect for bloggers. There’s a bit of a learning curve for beginners but it’s simple once you get the hang of it. 

The WordPress software is free. All you need to pay for is hosting. You should also consider investing in a professional theme too. For around $49, your site will look like you spent thousands on design.


Carrd

Carrd is a simple, single-page website builder. Their templates are clean, modern and responsive.

Graphic Design


Photoshop

Photoshop is the industry standard for image editing, graphic design and digital art. That alone should inspire you to check it out for your design needs.

Whatever you want to do, you’ll likely be able to do it in Photoshop. The interface looks overwhelming at first but it doesn’t take long to get comfortable with the tools.

Whatever you want to do, you’ll likely be able to do it in Photoshop. The interface can look overwhelming at first but it doesn’t take long to get more comfortable with the tools.

The basic stuff is easy to learn which means anyone can get value out of this software.


Canva

Great for simple design tasks. It’s easy to use and an excellent option for designing social media posts, presentations and documents.

The free plan gives you access to over 250,000 templates. 

Podcasting


Zencastr

For video podcasts, try the free Zencastr browser-based recording tool. The video and audio quality are pretty decent.


Audacity

If you’re looking for powerful free software to record your podcast, you can’t look poast Audacity. It’s been around for years and well worth learning how to use it.

🔨 Tools

SEO


Google Analytics

A wealth of information about your website traffic. Keep it simple at first. Review:

  • How much traffic are you getting?
  • Which pages are getting the most traffic?
  • Where are people going after they hit the home page?
  • Are people spending time reading your pages or are they leaving quickly?

Google Search Console

Search Console gives you a view of your website the way that Google sees it. It shows you where your website traffic is coming from. It shows you which keywords are generating impressions for you and which pages are the most popular.


Ubersuggest

Ubersuggest is a keyword tool, similar to Ahrefs or Moz but with a free option. You get three free searches a day, which isn’t a lot, but it might be enough to get you started. Use it to find relevant keywords with lots of search volume and discover other content ideas.

Copywriting Tools


Keep

A lightweight, cloud-based note-taking app that allows you to capture thoughts quickly and work on them across all your devices. Free.


Hemingway App

Paste your content into the app to see lengthy, complex sentences and common errors. Makes your copywriting clearer and bolder.


Answer The Public

If you’re looking for content ideas, AnswerThePublic is a great place to start. 

Type in a topic and see a circular list of questions your audience are searching for. Pick a question and answer it in a blog post.

For more copywriting tools, read this.

Project Management Tools


Notion

A simple project management tool, Notion is also incredibly versatile. This means you can develop this tool to support the way you work, rather than amending your routine to fit into the software.


ClickUp

ClickUp combines the channel-like features of Slack, board-style layouts of Trello and document sharing like Google Docs, into one powerful online project management tool.

It uses a hierarchy of workspace, spaces, projects, folders and tasks. The key to unlocking the power of ClickUp is understanding this hierarchy, but here’s the basic idea:

  • Your Workspace is everything within your organisation. 
  • This is broken down into Spaces which are like departments or functions for your business e.g. sales, marketing, operations.
  • Each Space contains lists, tasks and docs which can be grouped into Folders. 

It takes a little getting used to but it’s a powerful platform especially if you’re delivering services, juggling multiple clients, where each client is running multiple projects.


Trello

Trello is one of the best kanban board apps around. It’s intuitive interface makes it easy to get organised, coordinate and track work. It’s also perfect for collaborating with internal and external teams.

Logos


Canva

Canva has a free logo maker developed for non-designers. Simply drag and drop. Browse their massive library of logo templates. The modify your design. Swap out fonts, change colour combinations and add your own text and images to ensure your logo reflects your business.


99 Designs

Start a design contest to tap into a global talent pool of designers. Pick your favourite from dozens of designs.


Adobe Express

Adobe Express logo maker quickly brings you AI-generated quality logos.


Wix Logo Maker

Once it’s gathered information about your business and visual preferences, Wix logo maker will give you a logo you can edit and then download.

Websites


WordPress

WordPress was built to manage content making it ideal for updating copy and images regularly. Perfect for bloggers. There’s a bit of a learning curve for beginners but it’s simple once you get the hang of it. 

The WordPress software is free. All you need to pay for is hosting. You should also consider investing in a professional theme too. For around $49, your site will look like you spent thousands on design.


Carrd

Carrd is a simple, single-page website builder. Their templates are clean, modern and responsive.

Graphic Design


Photoshop

Photoshop is the industry standard for image editing, graphic design and digital art. That alone should inspire you to check it out for your design needs.

Whatever you want to do, you’ll likely be able to do it in Photoshop. The interface looks overwhelming at first but it doesn’t take long to get comfortable with the tools.

Whatever you want to do, you’ll likely be able to do it in Photoshop. The interface can look overwhelming at first but it doesn’t take long to get more comfortable with the tools.

The basic stuff is easy to learn which means anyone can get value out of this software.


Canva

Great for simple design tasks. It’s easy to use and an excellent option for designing social media posts, presentations and documents.

The free plan gives you access to over 250,000 templates. 

Podcasting


Zencastr

For video podcasts, try the free Zencastr browser-based recording tool. The video and audio quality are pretty decent.


Audacity

If you’re looking for powerful free software to record your podcast, you can’t look poast Audacity. It’s been around for years and well worth learning how to use it.