Long Sales Pages vs Short Sales Pages

My client wasn’t happy with the sales page I wrote.

“It’s so long! Who’ll read all that?” he asked.

My reply…๐Ÿ‘‡๐Ÿผ

“Your buyers.”

It doesn’t matter what you write, most people won’t give it anything more than a quick glance before scrolling past. Stop trying to entice these visitors into reading your copy by shortening it. Your real prospects are hungry for information. Give it to them.