Books That Will Help Your Business

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

Alex Hormozi

This book is very easy to read, and filled with actionable steps that will help step up your offer.

It also makes you rethink and abandon long-held ideas. Eg. charging fair prices for your products or services…

“From this point forward, you must abandon any notion you have about “what’s fair.” Every enormous company in the world charges you money for things that cost them nothing. It costs pennies for the phone company to add an additional user, except they don’t mind charging you hundreds per month for access.”

Ogilvy On Advertising

David Ogilvy

Candid insights and practical examples from the mind of one of the world’s best advertising men.

This book is a must-read for anyone looking to learn the art of communication.

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

Michael E. Gerber 

The E-Myth is the entrepreneurial myth that if you start a business, you’re suddenly an entrepreneur.

Most small businesses fail because they’re started by technical people who know how to do the work required, but don’t know how to manage and grow the business.

The author draws a distinction between owning a business and owning a job. Most small business owners own a job.

The core idea is to re-imagine your business as if it were a franchise. Instead of doing everything, you develop a system for how the work gets done without you doing the work.

How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life

Scott Adams 

Scott Adams shares how he went from failed office worker to the creator of Dilbert, one of the world’s most famous syndicated comic strips in just a few years.

Some useful concepts explored in the book:

  • Focus on systems, not goals
  • Build your talent stack. By combining two or three fairly common skills, you can become unique.
  • Passion follows success. Focus on being successful at something and you’ll become passionate about it.
  • Instead of learning to manage your time, learn how you can keep your energy high.

Great advice and great humour.

The Ultimate Sales Letter 4Th Edition: Attract New Customers. Boost your Sales

Dan S Kennedy

Super-helpful copywriting tips from one of the greatest direct-response copywriters.

This book is full of actionable advice that you can apply immediately to improve your business.

While some information in this book is a bit dated, the principles of what makes good copy are timeless and can be applied to anything you’re writing.